Free MRR Calculator
Calculate your Monthly Recurring Revenue, Annual Recurring Revenue, and Average Revenue Per User in seconds. Enter your numbers below — results update instantly and all calculations run in your browser.
Monthly Recurring Revenue (MRR)
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Annual Recurring Revenue (ARR)
$0
Average Revenue Per User (ARPU)
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† Calculations run entirely in your browser. Your data never leaves your device.
The MRR Formula
MRR is the predictable, recurring revenue your subscription business generates each month. The formula is straightforward:
MRR Formula
MRR = Active Customers × Average Monthly Subscription Price
Derived Metrics
ARR = MRR × 12
ARPU = MRR ÷ Active Customers
What a Good Result Looks Like
The absolute MRR number matters less than the growth rate. Investors care about how fast MRR is climbing month over month. Here are the benchmarks this calculator uses for the health indicator:
- Healthy (green): Strong customer base with a solid average price — typically signals product-market fit when MRR is trending up.
- Caution (amber): Modest base or low average price — worth investigating pricing power and upsell potential.
- At risk (red): Very small customer count or near-zero pricing — revisit your pricing model and acquisition strategy.
For growth rate context: early-stage SaaS should aim for 10%+ MoM MRR growth, Series A for 6–8%, and Series B+ for 4–6%.
Common Mistakes
Common Mistake
Including one-time setup fees, professional services, or usage overages in MRR. MRR should only include committed recurring subscription revenue. Another frequent error is counting free trial users — they are not yet paying and should be excluded until they convert. If you have multiple pricing tiers, sum the recurring revenue from each tier rather than relying on a single average price.
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