SaaS Metrics Guides
In-depth guides to every key SaaS metric. Each guide covers the formula, what counts and what to exclude, benchmarks by funding stage, real-world examples, and common mistakes to avoid. Plus a complete glossary of all 14 terms in one place.
Revenue & Growth
What Is MRR? Monthly Recurring Revenue Explained
The formula, what to include and exclude, the MRR waterfall, and benchmarks by funding stage.
Read guide →What Is ARR? Annual Recurring Revenue Explained
ARR vs MRR, valuation multiples, what to include, and why investors care about this number.
Read guide →What Is ARPU? Average Revenue Per User Explained
ARPU benchmarks by segment, why rising ARPU matters, and how to increase it through pricing and upsells.
Read guide →What Is Expansion MRR? How to Drive Upsell Revenue
The cheapest revenue in SaaS, land-and-expand strategy, and how expansion drives NRR above 100%.
Read guide →Retention & Churn
What Is SaaS Churn Rate? Customer & Revenue Churn Explained
Customer churn vs revenue churn, voluntary vs involuntary churn, how to reduce churn, and common mistakes.
Read guide →What Is Revenue Churn (MRR Churn)? Formula & Benchmarks
Gross vs net revenue churn, why it differs from customer churn, and how to make net churn negative.
Read guide →What Is NRR? Net Revenue Retention Explained
NRR vs GRR, real-world examples from Snowflake and Datadog, and how to improve your net revenue retention.
Read guide →What Is GRR? Gross Revenue Retention Explained
The purest measure of retention without expansion masking, GRR vs NRR, and benchmarks by stage.
Read guide →Unit Economics
What Is CAC? Customer Acquisition Cost Explained
What to include in CAC, benchmarks by channel, and how to reduce acquisition costs efficiently.
Read guide →What Is LTV? Customer Lifetime Value Explained
Why gross margin matters, how churn compounds into LTV, and strategies to increase lifetime value.
Read guide →What Is a Good LTV:CAC Ratio? Formula & Benchmarks
How to calculate LTV and CAC, what 3:1 means, why above 5:1 may be bad, and how to improve unit economics.
Read guide →What Is CAC Payback Period? Formula & Benchmarks
How fast you recover acquisition costs, payback vs LTV:CAC, and why this metric matters for cash flow.
Read guide →Health & Efficiency
What Is the Rule of 40? SaaS Health Metric Explained
How growth rate plus profit margin equals 40, real-world company examples, and how to improve your score.
Read guide →What Is Burn Multiple? Cash Efficiency Explained
How much cash you burn per dollar of new ARR, benchmarks, and how to improve capital efficiency.
Read guide →Comparisons
NRR vs GRR: What's the Difference?
Why expansion makes NRR and GRR tell different stories, and when to use each metric.
Read guide →Customer Churn vs Revenue Churn
Why losing people and losing money are different problems, and what the gap reveals.
Read guide →MRR vs ARR: When to Use Each
Monthly vs annualized revenue, why investors prefer ARR, and when each metric is more useful.
Read guide →LTV vs CAC: The Unit Economics Relationship
Why these two metrics must always be evaluated together, and how to improve the ratio.
Read guide →Reference
SaaS Metrics Glossary: All 14 Terms Defined
Every SaaS metric in one place — definitions, formulas, benchmarks, and links to in-depth guides.
Browse glossary →SaaS Metrics Checklist: Monthly Review & Board Prep
A printable checklist for tracking all 14 metrics monthly, plus a board meeting prep template.
View checklist →Individual Metric Calculators
MRR Calculator
Calculate your Monthly Recurring Revenue, ARR, and ARPU instantly.
Use calculator →SaaS Churn Rate Calculator
Calculate customer churn and revenue churn with health indicators.
Use calculator →LTV:CAC Calculator
Calculate LTV, CAC, LTV:CAC ratio, and CAC payback period in one tool.
Use calculator →NRR Calculator
Calculate Net Revenue Retention and Gross Revenue Retention instantly.
Use calculator →Ready to calculate your metrics?
Plug in your numbers and get all 14 SaaS metrics with instant health benchmarks.
Go to calculator →